He wasn’t my uncle, but Louis Pouzin confirms the simpler it is the better it is!

http://www.wired.com/wiredenterprise/2013/01/louis_pouzin_internet_hall/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+wired%2Findex+%28Wired%3A+Top+Stories%29

No Al Gore didn’t invent the internet, however, some little known Frenchman — Louis Pouzin — played a major role in the birth of the Internet that greatly influenced Vint Cerf and Bob Kahn (the birth fathers of TCP/IP).

What I like most about this Wired magazine article is how it acknowledges “simple” as a prerequisite to the open nature of the world wide web: Without Pouzin’s work on datagrams, plus Cerf & Kahn’s work of course, we wouldn’t have networks capable of freely exchanging information.

What did you set out to do as an artist with a label deal — create? connect?? and collect???  Use to be all you had control over was the creative process, then again that was seriously compromised because of the money you were borrowing from your label to connect with your fans; touring, videos, press & promo junkets, radio promotions, etc. – all of it costs money and you pay for it because of the recoupable clause in your recording agreement.  And forget about collecting the money you earned, you’re entirely at the mercy of the labels, publishers and their PRO cronies (ASCAP, BMI, SESAC, Harry Fox, and now SoundExchange) which should explain your paltry royalties.

Record labels are banks today, and the terms of their loans are still as bad as they were years ago. Create on your own time and dime; connect directly with your fans; collect directly from your fans, and their friends, and friends of their friends.  Embrace technology; be digital; create content not just music; speak directly and daily to your fans; give some of it away and it will come back to you tenfold.

Remember this tip from my uncle Pouzin: keep it simple stupid 😉

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